Agpac’s initiative to raise awareness of breast cancer in rural communities resulted in pink silage netwrap appearing on farms across New Zealand. It also raised $23,000 for Sweet Louise, a charity that supports men and women living with secondary breast cancer.
The success of this campaign had resulted in Agpac extending the initiative by introducing bright blue film and netwrap to highlight the issue of prostate cancer.
Agpac worked with Swedish company Trioplast to develop the pink film and Israeli company Tama to develop the pink and black striped netwrap.
Agpac general manager Chris Dawson said the pink bale initiative was an effort to do something for women in rural communities who are often the unsung heroes behind farming and contracting businesses.
Sweet Louise CEO Fiona Hutton said she was amazed at how much traction the pink bales initiative achieved and as a result Sweet Louise has established good relationships with rural women’s group
Now Agpac is donating a portion of sales from its blue silage film and blue and white striped network to the Prostate Cancer Foundation of New Zealand.
Prostate Cancer Foundation NZ CEO Graeme Woodside said the initiative will increase understanding of the disease and the need for men to get regular exams to detect it.
Graeme says he is looking forward to seeing farmers and contractors dotting the farms of New Zealand with blue bales showing their support, and contributing their donations to make New Zealand more aware of prostate cancer.